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The
company has developed a good range of locally sourced seafood
products, adding
value and increasing product
shelf-life
so that markets can be
identified for high quality products,
locally, on the mainland and export. At
the moment the Smokehouse
provides employment for 12 full time staff plus
another 6 at the old
factory which has been geared up to produce a new range of
value added
products in the company patented Vaporvac system clear
cans.
The
company is the largest employer in the Skeld area, and has grown
organically
(ploughing profits back into the business, minimising
borrowings) in order to maintain a
viable business in a fragile
economic sector. A recent signed agreement with
Japanese distribution
company will see a planned 5-year expansion in output,
which, along
with other initiatives in Europe should see the company double
output
over the next 5 years.
The
directors have recognised the emerging importance of the new
Internet
technologies in future customer buying patterns. The company
operates an
e-commerce enabled secure website where retail and trade
prospects can get
information and news about the company and buy
directly online. Plans are laid
to outsource this work to affiliate
marketing companies to maximise the benefit
of this area of commerce
and it is envisaged that the site, which already
generates profitable
income, will
contribute in a major way, to the future
profitability of the company as a
whole.
The
Shetland Smokehouse is committed to building on its reputation
as a quality
brand, maintaining a skilled staff in a remote area
producing high-quality value
added seafood products using the best of
modern technology to deliver the best that Shetland can
offer.
The Shetland Smokehouse, Skeld,
Shetland ZE2 9NL. T
+44 (0)1595 860251 F 860203 |