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	Vital Choice Seafood Randy Hartnell, founder of Vital Choice Seafood, relationship with wild salmon first began more than 20 years ago when he went to Alaska and landed a summer job on a fishing boat to finance his way through Berkeley. By the time he finished school several years later, these summer sojourns had become much more than a job. Fishing in Alaska had become a part of hi life. Rather than continuing on to grad school as planned, he bought a boat and spent the next twenty summers riding twenty-foot tides and becoming intimately familiar with the wild sockeye salmon. Every season on the water was a satisfying immersion in nature accompanied by long days, hard work, close friends, plentiful salmon and fruitful wages for the labor of harvesting them.
	Cold Smoked Sliced Nova Lox Vital Choice cold smoked Alaskan sockeye lox slices have a rich buttery texture and wonderful flavor. more info »
	Smoked Sockeye Salmon Vital Choice smoked salmon is an entirely different product than the type sold in fancy boxes and unrefrigerated foil pouches. more info »
	Alaskan Wild Red - Canned Sockey Salmon The skin and small soft bones present in our Traditional Style Wild Red are completely edible and significantly enhance the product’s flavor and nutritional content. more info »
	Sockeye Salmon Oil Supplement The pharmaceutical grade fish oil capsules contain ONLY pure Wild Alaskan Sockeye Salmon Oil. more info »

	But a few years ago things began to change. Large scale industrial fish farming began to carve its way into the traditional markets for salmon, and it has had a devastating effect. Thousands of independent fishermen, who had for decades relied upon the annual salmon harvest to support their families, are now unable to do so. Alaskan salmon are an abundant renewable resource and considered one of the finest natural foods left on earth, yet markets for the fish have crashed and the value of boats and other related assets have followed. A healthy, productive and cherished way of life for thousands has been decimated. Out of desperation, coastal fishing communities, stripped of their revenue base, have begun courting the tourism and oil industries for economic relief. The tragedy of it all is that the primary culprit is a nutritionally inferior, environmentally destructive imposter: the factory-farmed salmon. Because wild salmon is such a fundamentally good product, the Vital Choice formula is simple: bring benefit to both our customers and producers by procuring the very best fish and delivering them in prime condition at a fair price. Vital Choice Seafood 605 30th Street Anacortes, WA 98221

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